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LinkedIn became a spam central. What comes after?

LinkedIn became a spam central. What comes after?
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Nimrod Kramer
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LinkedIn is expensive, noisy, and losing developer trust. Recruiters stick around because of coverage, but the future belongs to channels that deliver warm, intent-driven intros - not more cold outreach

LinkedIn is de facto the default recruiting tool for many and also the default spam machine. Developers are tuning out. Recruiters are stuck paying rising fees for declining results. The question isn’t if LinkedIn is broken. The question is: what’s next?

Why recruiters are fed up with LinkedIn

Every recruiter I talk to has the same love–hate relationship with LinkedIn:

  • Poor search. Filters are clunky, Boolean logic barely works, and niche searches are nearly impossible  
  • Outdated profiles. Developers rarely update them. Half the time, you’re chasing ghosts from 2019.
  • Pay-to-play pricing. Licenses are eye-wateringly expensive and getting pricier every year.
  • Diminishing returns. InMail response rates keep dropping, with many recruiters stuck in the ~20% range.
  • Noise everywhere. Motivational memes and “cringe” humblebrags clutter feeds, making the platform feel more like Facebook than a professional tool.

Recruiters don’t stay because they like LinkedIn. They stay because the alternatives haven’t hit critical mass.

Why developers are tuning it out

From the developer side, the picture is even uglier :

  • Message overload. Mark yourself “open to work,” and suddenly it’s a flood of recruiter spam.
  • Cookie-cutter outreach. “Hope you’re well” and “exciting opportunity” messages get ignored on sight.
  • Scams and fakes. With AI-generated recruiter profiles and fake jobs on the rise, trust is eroding fast.
  • Cringe culture. Devs scroll their feeds and mostly laugh at recruiters posting tone-deaf content.

For developers, LinkedIn has become the place to avoid recruiters, not engage with them.

Why alternatives haven’t replaced it

So if LinkedIn is so bad, why hasn’t another platform won yet? Recruiters point to three reasons :

  1. Coverage. LinkedIn still has the biggest database of professionals, even if half of it is outdated.
  2. Habit. Recruiters are trained on it. Teams default to what they know.
  3. Network effect. Developers still check it (occasionally), so recruiters feel they can’t fully quit.

That’s why tools like SeekOut, Juicebox, hireEZ, or niche platforms (GitHub, Slack groups) are mostly supplements, not replacements.

What comes after LinkedIn?

The next wave of recruiting isn’t about building a LinkedIn clone. It’s about flipping the model.

  • From cold to warm. Recruiters don’t need more ways to blast strangers. They need ways to meet candidates who’ve already raised their hand.
  • From static to dynamic. A CV or LinkedIn profile is a snapshot of the past. What recruiters really need is a signal of what the candidate is learning, building, and aspiring to right now.
  • From spam to trust. Developers are sick of unsolicited messages. Future platforms will earn attention by respecting boundaries and giving candidates control.

The bigger takeaway

LinkedIn isn’t going away tomorrow. It’s too entrenched. But it’s already losing relevance with the very audience recruiters care about most: developers.

The recruiters who adapt first - by finding higher-signal, lower-noise channels - will get ahead of the ones still paying LinkedIn tax and praying for replies.

At daily.dev, we see this shift up close. Developers come to us daily to learn and grow, not to update their résumés. That makes intent signals and opt-in intros far more powerful than another cold InMail.

The future of recruiting isn’t LinkedIn 2.0. It’s trust, relevance, and timing.

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