Apple has announced job cuts across its sales teams as part of a broader effort to enhance customer engagement strategies. According to a company spokesperson speaking to Reuters, the layoffs will affect "only a small number of roles", and impacted employees are encouraged to apply for other positions within the company.
The affected roles reportedly include account managers who oversee relationships with major clients, including businesses, educational institutions, and government agencies, as well as staff managing Apple's briefing centers where institutional meetings and product demonstrations are conducted. Bloomberg News first reported these developments earlier in the day.
One notable area impacted by the reductions is a government sales team that worked with key U.S. agencies, including the Department of Defense and the Department of Justice. Per Bloomberg's reporting, this team had already been grappling with challenges following a 43-day government shutdown and budget cuts enacted by the Department of Government Efficiency (DOGE).
The layoffs position Apple alongside other prominent companies in the tech sector that have recently undertaken measures to reduce costs. In recent weeks, firms like Verizon, Synopsys, and IBM have also announced job cuts.
In a statement to Reuters, an Apple spokesperson emphasized that the company is continuing to hire in other areas, suggesting that this adjustment is targeted rather than indicative of broader workforce reductions.
These developments come amid ongoing turbulence in the tech sector, as companies navigate shifting market demands and economic conditions. Apple, like its peers, appears to be recalibrating in response to these challenges while striving to maintain its focus on enhancing customer relationships.
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